Back in the late 60s and early 70
Back in the late 60s and early 70s, the New Yorker serialized the first chapter of James Joyce’s Ulysses in the theater listings for long-running productions. “In 1970, New Yorker edidor Gardner Botsford explained to Time magazine that he began the serialization of Ulysses because he got bored writing the same straight capsule reviews week after week.”
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