R2-D2 and C-3PO Say “Get Vaccinated!”
In the 70s, the US government enlisted the droids of Star Wars to encourage parents to immunize their kids against childhood diseases like whooping cough and measles.
American parents weren’t getting their kids vaccinated. Measles, polio and whooping cough were taking a toll on young lives. Just as it is today, the message was important but the spot itself was horrible — a sludgy, if informative script. We shot it in a faux sci-fi control room. Most memorable was the way R2 appeared to pay no attention to the laws of physics.
(via kottke ride home)
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