Powell’s Books Is Releasing a Fragrance that Smells Like a Bookstore
Beloved Portland indie bookseller Powell’s Books is selling a unisex fragrance that smells like a bookstore.
This scent contains the lives of countless heroes and heroines. Apply to the pulse points when seeking sensory succor or a brush with immortality.
According to KOIN, the company noticed that customers missed the smell when they were closed during the pandemic lockdown in the spring.
Powell’s Books is releasing a limited edition unisex fragrance that captures what they said is what customers missed most about Powell’s — the aroma.
Store officials said they surveyed customers about what they missed while the store was temporarily closed by the pandemic. It’s not the books. It’s the smell.
The perfume comes packaged in something that looks like a book, like a hidden bottle of hooch or a gun.
If you can’t get your hands on Powell’s scent, you have other options. Demeter makes a fragrance called Paperback that’s available in a variety of formats (cologne, shower gel, diffuser oil) and Christopher Brosius offers a scent called In The Library in his shop. (via moss & fog)
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