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The Shake Shack Economy

The food is fresh. Natural. Locally sourced. Sometimes even organic. That might sound like your local farmer’s market, but it’s actually part of a new and growing movement in the fast-food industry. Think Shake Shack, Chipotle, Panera. While we’re not exactly seeing tractors in the drive-thrus, the rise of these chains (and the pressure on their predecessors that placed a lot more emphasis on the fast than the food) tell us a lot about economic inequality, the modern workday, and fries. From The New Yorker’s James Surowiecki: The Shake Shack Economy.