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posted by Jason Kottke  ·  gift link

Candy Crush IPO

Your addiction to various things digital might be wasting a lot of your time. But it’s paying off in a big way for companies like King Digital Entertainment, the folks behind the wildly popular Candy Crush Saga. King just announced plans for an IPO. Can a company with one very big hit really go public? On one hand, consider this: “Of the 5000 companies in NASDAQ, only 6 have as much revenue ($1.88b) and fat profit margins (30%) as King.” On the other hand, it’s tough to stay on top in the hit-driven game industry. Want to invest in this IPO? First, you need to consider how long King will wear the crown.

Candy Crush Saga really has created some incredible numbers.