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posted by Jason Kottke  ·  gift link

The Jony Ive Leica

Leica announced a new version of their M series camera on Monday and the “one more thing” concerned a Jonathan Ive-designed special edition of the Leica M.

This camera will be the mother of all limited editions based on one simple fact: only a single unit of the camera will ever be produced. Aside from announcing this camera, not much else was revealed. It is, however, for more than just a publicity stunt: the camera will be auctioned off, and the proceeds will be donated to charity.

The regular M retails for almost $7000 so I imagine the iLeica will go for about eleventy gajillion. Also, designed? How much leeway will Ive have to really change the camera? He’ll just slap some new colorways on it, yes? (via df)