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posted by Jason Kottke  ·  gift link

The gameification of everything

In this 28-minute presentation, Jesse Schell talks about the psychological and economic aspects of Facebook games and what that means for the future of gaming and living. If you make products or software that other people use, this is pretty much a must-see kinda thing…the last 5 or 6 minutes are dizzying, magical, and terrifying.