Ikea as tourist attraction
For many Chinese, the Ikea in Beijing is not just a store, it’s a lifestyle amusement park with free admission.
Bai mapped out a five-hour outing. First, they had hot dogs and soft ice cream cones at noon. Then they enjoyed a long rest lounging on the beds. Bai kicked off her sandals and sprawled out on a Tromso bunk bed. The 36-year-old homemaker made herself comfortable and even answered passing shoppers’ questions about the quality of the mattress. “It’s soft and a great buy at this price,” she told a young woman, pointing to a dangling price tag. After that, Bai and her family took group pictures. By 5 p.m., it was time for another meal, so they headed to the cafeteria and ate braised mushrooms with rice.
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