Define your goals and then don’t suck

This advice to museums applies equally well to troubled magazines, newspapers, companies, and the like.

The Louvre has Venus. What do you have instead? If you can answer that question confidently and concisely without a lot of stimulating-the-following-target-audiences mission statement hooey — and your answer isn’t on SecondLife, then you may be one the few museums that doesn’t suck.

You’re a museum, right? You’re not an outreach summercamp. You’re not an Imax theatre lobby. You’re not a social networking iPhone app. Be a museum. And try harder not to suck at it.

(via migurski)

• museums