Six Apart buys Apperceptive and announces an

Six Apart buys Apperceptive and announces an advertising network for bloggers in order to diversify their offerings.

The idea for SA is to move beyond an increasingly commoditized blog publishing software business, and into adding advertising, design, implementation, development and site optimization services to bloggers and companies.

Update: Here’s more from Six Apart on the changes.

• advertising
• apperceptive
• Six Apart
• weblogs