Check out these “flair” typefaces from the 70

Check out these “flair” typefaces from the 70s.

They were very big around 1970 or so. Bookman set the example, even though it’s from much earlier. By the mid-seventies, they were adding Bookman-style swashes to everything. They were usually called Whateverthefontwascalled Flair.

Scroll down the page for samples of Univers Flair, Franklin Gothic Flair, etc.

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• typography