Big feature in the NY Times Magazine

Big feature in the NY Times Magazine about online craftsters, specifically Etsy. Thought that this bit about the downside of the site was especially interesting:

Others grouse about another side effect, price pressure: The competition is so intense on the site that new crafters can’t break out, and some established ones feel they cannot raise their prices. That’s a particularly thorny problem if part of your sales pitch is that you’ve made a thing yourself; a careful artisan can’t respond to lower prices with greater volume.

Artisanship doesn’t scale, apprentices take time to train, and people buy products based on price. How do artisans compete?

• business
• etsy