Teaser trailer for Alinea’s cookbook, which is

Teaser trailer for Alinea’s cookbook, which is due out in Autumn 2008 and will contain 600 recipes. Pre-orders through the site will get signed copies and early access to a companion web site which will contain more recipes, demo videos, and behind the scenes videos. I’m really appreciating the effort these top chefs and restaurants make to open source their recipes and process…it sounds like between the book and web site, one could open a restaurant serving Alinea’s menu. (Whether that restaurant would be successful or not would depend mostly on the 90% of the stuff involved with running a restaurant that doesn’t rely on the ability to read a cookbook.)

Update: Jason Fried says businesses could learn a lot from chefs giving their secrets away.

• Alinea
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• Grant Achatz
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