On the occasion of Helvetica’s NYC premiere

On the occasion of Helvetica’s NYC premiere tonight, Michael Bierut remembers a time when no one knew anything about type or fonts except for designers and typesetters. “[Today] we live in a world where any person in any cubicle in the world can pick between Arial and Trebuchet and Chalkboard whenever they want, risk free, copyfitting tables be damned, and where a film about a typeface actually stands a chance of enjoying some small measure of popular success.”

• design
• Helvetica (movie)
• Michael Bierut
• movies
• typography