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posted by Jason Kottke  ·  gift link

Using 100% of the profits from his airline

Using 100% of the profits from his airline and transportation companies, Richard Branson pledges $3 billion to fight global warming over the next decade. Will the billionaire philanthropists save us from ourselves? BTW, this happened at the Clinton Global Initiative’s annual meeting; there’s a live webcast (+podcasts) if you want to watch from home.