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Entries for February 2009

Movie marketing

This New Yorker article about how movies are marketed is a real bummer. Interesting, yes, but still a bummer.

One of the oldest jokes in the business is that when a studio head takes over he’s given three envelopes, the first of which contains the advice “Fire the head of marketing.” Nowadays, though, former marketers, such as Oren Aviv, at Disney, and Marc Shmuger, at Universal, often run the studios. “Studios now are pimples on the ass of giant conglomerates,” one studio’s president of production says. “So at green-light meetings it’s a bunch of marketing and sales guys giving you educated guesses about what a property might gross. No one is saying, ‘This director was born to make this movie.’”

I’ve seen similar articles in the past and the thing that always strikes me about the people who make movies is a) how much they love movies and b) how little they care about actually making good movies that people will love. So cynical.


Stephen Fry stuck in elevator, Twittering

Stephen Fry decided to start his own reality chat show yesterday after becoming stuck in an elevator. Here’s the show’s opening monologue, a photo of the cast, and thoughts from the audience. The ratings look pretty good so far.


Restaurants eager to please in recession

NY Times food critic Frank Bruni notes that in this down economy, it’s easier to get reservations and deals at even the hottest restaurants as they struggle to remain profitable. And the service is less haughty.

“The attitude that a number of places used to have, they don’t have that anymore,” Ms. Rappoport said, her tone of voice communicating equal measures bewilderment and relief. “That attitude of ‘we’re doing you a favor,’ that frosty condescending attitude — I don’t find that anymore. And I’ve experienced that change over and over again.” Servers, she said, make double- and triple-sure that her table has everything it needs. Managers circle back to the table more often than ever to ask, with new urgency, if everything’s O.K.

For opportunistic diners, there are at least three big advantages to this trend.

1. Great food at relatively reasonable prices.

2. Dining opportunities at great but previously unavailable restaurants at good times.

3. The chance to become a highly valued regular at your favorite restaurant. If they’re doing things right and you support them when times are tough (visit often, tip well, etc.), they’ll gratefully reward you in better times with reservations at prime times, VIP treatment, and dishes “courtesy of the chef”.


Also, don’t drive angry!

kottke.org contributer Cliff Kuang asks: what can we learn from the classic Bill Murray flick Groundhog Day? A: Lessons physic, lessons Buddhist, and lessons economic.

The first time Phil Conners lives out Groundhog Day, he knows nothing about how events will unfold, and acts accordingly — self centered, short sighted and rash. But by the time Conners lives out his last Groundhog Day, he has perfect knowledge of how everyone around him will behave. He acts accordingly — maximizing his happiness and the happiness of those around him. The metaphor gets pretty loose, but in this interpretation, Phil’s last day is analogous to classical economics, where people act with perfect knowledge and rationality.


Mystery chairs

Hey Modern/contemporary furniture fans, that pair of beige chairs on the left side of the photo, anyone know what they are? Hit me on my burner or reply on Twitter.

Mystery Chairs

My copy of 1000 Chairs is currently elsewhere. Photo found on The Selby.

Update: And the answer is: they’re made by Hans Wegner. (thx, mark)

Update: Mark emails again…those aren’t the exact chairs but they are close. I definitely like the chairs in the photo above over Wegner’s. Anyone?


The business of dumpster diving

Cory Doctorow profiles dumpster diver Darren Atkinson for Forbes magazine. Atkinson is as diligent, methodical, and dedicated as any successful businessman.

This is Canada, right? So there’s plenty of nights when it’s snowing so hard that you can barely see, nights that you might want to stay home instead of going out to work,” he says. “But those are exactly the kind of nights where someone might just set something out beside the loading dock, instead of putting it into the compactor. Those are the nights where you make the big score. I’ve tried to apprentice people, but they never want to do it like I do, methodically, avoiding left turns and red lights, logging what you found in each dumpster and not wasting time on the ones that are never any good, going out when the weather stinks.


Things that go up in a down economy

Marginal Revolution has been posting an ongoing series of posts on countercyclical assets: things are doing well even though the economy as a whole is struggling. The latest example is that shoe repair shops are doing a booming business. One Florida cobbler’s repair volume is up 50%.

Some other examples are increasing activity on Second Life, cocoa futures, unusual pets, gold coins and wine, evangelical churches, tasers, high end prostitutes, beer, and household safes. Sounds like a hell of a party.

My own countercyclical hunch is that Internet use will rise dramatically over the year because a) it has become something that people need (even more than TV…you’ll see people scaling back on cable before they send back their cable modem) and b) spending more time using it doesn’t cost extra. Plus, unemployment = lots of time to spend online screwing around “updating your resume”.


RIP, Joe Ades

Joe Ades, the gentleman vegetable peeler salesman familiar to all who roamed the streets of Manhattan, died on Sunday. He was 75.

Ms. Laurent said she sometimes went to look for him at the end of the day, but he would have packed up and left after selling out. She could tell where he had been. “He cleaned up really well,” she said, “but still there were these little shreds of carrots that said, ‘I was here.’”

Ades was such a fixture on the streets of New York that it never occurred to me that one day he might not be there. :( David Galbraith posted a tribute and correction to the Times piece.

None of this myth busting denigrates the fact that Ades was a charming and charismatic New York character. But if, in future, Ades is remembered as an aristocratic, fancy suited, upper-class English dandy that hawked vegetable peelers as an ironic hobby, that would be wrong and actually less interesting.

(thx, david)


I Lego N.Y.

Christoph Niemann makes New York things out of Legos. Fresh pepper and Greenpoint are my faves.


Eustace Tilley contest results

The New Yorker has announced the winners of the 2009 Eustace Tilley contest, which encouraged people to reïmagine the magazine’s monocled mascot. These are all pretty good…the cab driver is an understated favorite.


Super Bowl tweets mapped

The NY Times has a timeline map showing what people from around the country said on Twitter during the Super Bowl broadcast. I like the emoticons tab but they also should have included a profanity tab.


Man on Wire

Man On Wire

Wow.


Music from stock charts

Johannes Kreidler took the data from recent stock charts, fed it to Microsoft Songsmith, and produced melancholy tunes. It’s like the Visualizer in iTunes, only backwards. Ben Fry says of the project:

My opinion of Songsmith is shifting — while it’s generally presented as a laughingstock, catastrophic failure, or if nothing else, a complete embarrassment (especially for its developers slash infomercial actors), it’s really caught the imagination of a lot of people who are creating new things, even if all of them subvert the original intent of the project. (Where the original intent was to… create a tool that would help write a jingle for glow in the dark towels?)


The new liberal arts

Snarkmarket, one of my favorite WWW homepages, is making a book on the new liberal arts based on the conversation in the comments of a recent post.

It’s 2009. A generation of digital natives is careening towards college. The economy is rebooting itself weekly. We have new responsibilities now — as employees, citizens, and friends — and we have new capabilities, too. The new liberal arts equip us for a world like this. But… what are they?

The time is ripe to expand and invigorate our notion of the liberal arts. Is design a liberal art now? How about photography? Food? Personal branding?

My favorite description of the book is that it’s “the course catalog for some amazing new school”. The book’s focus dovetails nicely with my activities here on kottke.org; I can’t wait to contribute (hopefully!) and read it. In true Snarkmarket fashion, they’re looking for contributors to the project…details here.

BTW, my “liberal arts 2.0” description of kottke.org is generously listed as one of the seeds of the idea. I came up with the term a couple of years ago while concocting an elevator pitch for kottke.org. Liberal arts 2.0 seemed like the sort of thing that the site was about and that someone would understand a bit with little explanation…better than “kottke.org is about all kinds of stuff” anyway. I used the term in a talk I did at MoMA in 2007 with the following as “fields of study” in the new discipline:

Graphic design, freakonomics, photography, programming, film, remixing, video games, food, advertising, internet life skills, journalism, fashion.

The developing thread already contains many more interesting ideas than those, particularly Jennifer’s vote for the inclusion of home economics:

Home economics. Cooking for yourself. Growing food for yourself. Making clothing for yourself. Why are these things important enough to be included as a “liberal art”? One word: sustainability. We all need to do our part to shrink our footprint, but many of us have no idea how, and for most people born after 1960 (or so) it’s not something they learned in the home, either.

as well as Tim’s expansion of the concept:

Let’s put the “economics” back in “home economics”! Because it’s not really just about the home anymore — you have to think about the broader connections of the organization of your daily life to global operations, histories, labor, politics, geology and ecology. And that is home economics as a liberal art.


America’s quiet ports

The current inactivity at Port of Long Beach is indicative of larger problems in the highly coupled global economy. Americans are buying fewer goods, including those made abroad, so no new goods are coming in to the port and those that have already arrived are sitting on the docks, including 165+ acres of Toyota cars. Because Americans are not buying foreign goods, China has slowed production. Slowed production means that they don’t need cardboard boxes for packaging. Since we ship our used paper to China for recycling into cardboard boxes, hundreds of tons of paper are sitting on the docks, unshipped. The strengthening of the dollar abroad means that American made goods aren’t selling and the ships hauling them are unable to leave the port. Nothing is selling anywhere so everything sits in the now-constipated port.


History is chancy

America was discovered accidentally by a great seaman who was looking for something else; when discovered it was not wanted; and most of the exploration for the next fifty years was done in the hope of getting through or around it. America was named after a man who discovered no part of the New World. History is like that, very chancy.

That’s Samuel Eliot Morison, author of several books of history, including The European Discovery of America, Admiral of the Ocean Sea, and The Oxford History of the American People.


No clear goal

Due to parental guidance toward more structured activities, kids are getting less free play time than they used to, which may make them less creative, less socially adept, inflexible, and less intelligent.

The child initiates and creates free play. It might involve fantasies — such as pretending to be doctors or princesses or playing house — or it might include mock fighting, as when kids (primarily boys) wrestle and tumble with one another for fun, switching roles periodically so that neither of them always wins. And free play is most similar to play seen in the animal kingdom, suggesting that it has important evolutionary roots. Gordon M. Burghardt, author of The Genesis of Animal Play, spent 18 years observing animals to learn how to define play: it must be repetitive — an animal that nudges a new object just once is not playing with it — and it must be voluntary and initiated in a relaxed setting. Animals and children do not play when they are undernourished or in stressful situations. Most essential, the activity should not have an obvious function in the context in which it is observed — meaning that it has, essentially, no clear goal.


Remembering machines

Matt Jones: mobile devices are a super power.

He sees mobile as something of a super power device and described something he calls “bionic noticing” — obsessively recording curious things he sees around him, driven by this multi-capable device in his pocket.


Legal bees in NYC

A bill sponsored by Council Member David Yassky would legalize beekeeping in NYC for license holders. David Graves must be tickled.


Who is on Twitter?

Sasha Frere-Jones lists a bunch of people who are on Twitter.

people who are just back from a really awesome run
people who are involved in “social networking” and optimizing the power of re-Tweeting and “computers”
people who can’t figure out what their kids want to eat
Shaquille O’Neal
people who have never seen snow
people who like Battlestar Galactica


Super Bowl commercials: the movie trailers

My favorite ads during the Super Bowl broadcast are the movie trailers. Here are the trailers they showed this year:

Transformers 2 (Electric Bugaloo.)
Race to Witch Mountain (The Rock + alien kids.)
Up (New Pixar flick.)
Star Trek (JJ Abrams.)
Land of the Lost (No more Will Ferrell, please.)
Year One (No more Jack Black either. Michael Cera, your clock is ticking.)
Angels and Demons (Hanks/Howard follow-up to DaVinci Code’s prequel book.)
Monsters vs Aliens (Kids like aliens. Kids like monsters. Why not give ‘em both at once?)
Fast and Furious (It’s the first film, minus two thes.)
GI Joe

With the exception of the two animated films and Year One, all of the above are either sequels or remakes. And Hulu, in a stroke of highly irritating genius, has inserted advertising before each of the trailers linked above. Advertising *in* advertising…the 20th century has officially ended. Welcome to the future.

Update: I’ve switched out the Hulu links for ones at Apple; they’re higher quality and can be seen outside of the US. I wish the Apple trailers would have been live last night; it would have made for a lot less whining in my inbox. I just go where the links take me, folks. Oh, and I added the GI Joe trailer. (thx, david)